Many website optimizers often only focus on optimizing the homepage of the website and ignore the optimization of the page. In fact, when the homepage is optimized, it is not necessary to continue to distribute the energy on the homepage. At this time, it is much easier to optimize the page Now, regarding the optimization of the section page, I will share with you from three aspects.
One: the design direction of website columns.
It mainly includes the following three aspects:
1: development direction. Regarding the development direction, it mainly means that our SEOER should carry out related work according to the positioning of the columns.
For example, the column page exists in the form of a column, so the development direction is considered in the direction of the column. If the section page is used as a product display column for the purpose of integrating product information, then the development direction is considered in the overall direction of the website.
2: Design direction. Regarding the design direction, the main point is to firmly grasp the positioning of the keywords, and according to the established keywords, the design direction will be expanded along the keywords.
3: Optimization direction. Regarding the optimization direction, different types of site optimization directions are different. For example, the application of long tail keywords in corporate stations and columns must be in place, because it will affect the subsequent development of the website. If it is a portal, it is recommended to optimize the optimization direction to the optimization of the home page.
Two: column optimization program: mainly includes the header, page design, internal links, external links and other aspects.
1: Website header design. In the header, you can include keywords, titles, and related descriptions. If you consider it from the perspective of a website visitor, during the design process, you can only make precise headlines, let the search engines automatically capture them, and then automatically display them.
2: page design. First of all, the page design must achieve the effects of graphics, sound and color. Secondly, the page content is original. If there is video content, it must be able to play smoothly. In addition, we can also add some plugins for sharing classes, etc. By these means, the content of the page can also be enriched.
3: Internal chain control. For small and medium-sized enterprises, the recommendation of the SEO forum is not less than 10 and not more than 20. Specific everyone can refer to the link layout of Baidu Encyclopedia.
4: Control of Friendship. Regarding YouChain, under the premise of controlling the amount, you can link to industry-related websites.
Three: Structural design of column pages: Structural design can be divided into single page and portal.
1: single page. When designing a single page, highlight the main content and link related pages. In the design method, two columns can be adopted, one column is the main column and the other column is the secondary column.
2: portal class. Such websites are recommended to be consistent with the homepage style, and can be fine-tuned through different design templates.
The above is the impact of the internal pages of the website on website optimization for you. For more information on website optimization, website production, and entire network promotion, please stay tuned to other columns on this site.