Do you think everything will be fine after the website construction is completed? NO, this is just the beginning. 后还要进行运营，为网站获得更多流量，增加曝光率，提升网站权重和排名，这样才能实现建设网站的目。 After the construction of the website is completed , it must be operated to gain more traffic for the website, increase exposure, and increase the weight and ranking of the website, so as to achieve the purpose of building the website. After the website construction is completed, website editing, website promotion, website customer service, and website operation need to be done.
1. Website editing is a new profession in the Internet age. It is responsible for integrating peripheral resources and displaying site positioning in combination with technology, content, and interface. It has an important role in promoting website promotion and website optimization. This mainly refers to the collection, standardization, integration and editing of relevant industry information. Writing articles based on this information, in the long run, "original" articles must be a trend, which can increase user stickiness. Simultaneously publishing the finished articles to various Internet platforms helps to increase website traffic. At the same time, statistics should be collected for each article, each channel's recommendation, reading, comments, and retweets.
2. Website promotion is a new type of marketing method based on the Internet and using the interaction between the platform and online media to assist in the realization of marketing goals. It is divided into SEO optimization and SEM promotion. At the same time, a statistical report was made to record data such as website visits, inquiries, bounce rates, keyword rankings, inclusions, and backlinks.
SEO optimization refers to search engine optimization, including on-site optimization and off-site optimization. On-site optimization is optimized for the friendliness of users and search engines. Website page optimization, article updates, code optimization, structure optimization, website optimization, and keyword layout optimization. Off-site optimization is promoted on search engine platforms. Such as: Q & A, experience, encyclopedia, library, etc. for brand or product exposure, generation of external links and exchange of friendship links.
SEM promotion refers to search engine marketing, which promotes websites on major Internet platforms on a paid basis, provides users with effective information, and increases website exposure, drainage, and conversion.
3. The website customer service, or online front desk, is a page communication technology that uses the website as a medium to provide Internet visitors and internal employees with instant communication. Inquiries are mainly received on the website. Inquiry users usually contact customer service through email, phone, fax, instant messaging software, QQ and other methods. The customer service learns the user's name, mobile phone number, intention, source and other information during the chat with the user, and statistics the user information and inquiry time.
4. Website operation is engaged in post-site operation and operation-related behaviors, including website content update maintenance, website server maintenance, website process optimization, data mining analysis, user research management, website event marketing planning, etc., all to improve website services For user efficiency.
After the construction of the website is completed, the staff in these positions need to spend a lot of time and energy to run the website and increase website traffic. And to do it well, these people need to be persistent and down-hearted to do every job, insist on making a little progress every day, and hard work always pays off.