Many new SEO website optimization friends like to talk about how to improve website ranking. Many people are talking about how to improve the user experience, but how to improve the user experience? Although the rapid development of China's science and technology has entered the mobile Internet stage, Baidu is no longer a mobile Internet traffic portal. Instead, it is necessary to do a good job in SEO optimization of websites and improve the search ranking of websites on platforms such as Baidu, WeChat, and Toutiao. This is still the case. Very important because website optimization is a systematic project.
To do SEO optimization, we can start from the following aspects.
First of all, we need to ensure that on the basis of the structure of the website and the optimization of the website, that is, the website in the design and planning should coordinate in two aspects: focus on the user experience, and help the search engine spider crawl. Nowadays, many websites on the market are basically laid out by overlaying pictures on web pages, which makes users look cool and have a good experience. But it is a big problem for search engines. It basically does not identify the content in detail because it is a very resource-consuming thing for spiders. Therefore, when we add pictures to Wanye, we need to add tags such as alt to explain the pictures. For pages with too many pictures, the content of the page will be too much. For search engines, the value of the page will be small. , Very bad for website ranking. In contrast, some websites are purely for SEO optimization, ignoring the design of user experience and website interface. This level does owe a lot of fire, which deviates from the original intention of building a website. Neither is desirable.
Ensure that the content of the website is original and constantly updated, so that search engines and users know that the website continues to provide users with high-quality content. At this stage, several camps represented by Tencent, Alibaba, Baidu, and Toutiao are competing for user traffic entrances. The level of originality directly affects the degree of user recognition of traffic entrances.
Finally, some optimization measures outside the website, whether it is traditional external links or today's self-service media platforms, are all cross-referenced content, especially in terms of increasing the weight of the content.
What should be done for new website optimization? Website search engine optimization is a systematic project and cannot be targeted for short-term rankings. In search engine optimization, fluctuations in rankings are normal. In short, too many gains and losses are not suitable for SEO optimization.