After the successful construction of the website, the online optimization is implemented. There are two ways to optimize, one is to spend money, and the other is to spend no money. Many companies are reluctant to spend money after building and playing that station. After all, there are free Who is willing to choose to spend money? However, many novice SEOs are prone to make some low-level mistakes, and many mistakes have a great impact on the website. Once problems occur, it is difficult to recover, so you must pay attention to these issues before doing SEO. I have summarized the following information. I will study with my friends and I hope to add anything that is not in place.
1. Before the website launch, be sure to configure TDK and try to have certain articles for Baidu to include.
I have encountered many such situations before, and the content of many websites has not been configured to go online, leading to Baidu's premature inclusion. Including changing the title, keywords, description, and other content is very dangerous, because the original site ’s original weight is very low. Resubmitting TDK will greatly affect SEO. The content is the same. A large number of test articles need to be deleted. If included, there will be one Dead chain. Therefore, it is recommended to try to include everything online that should be added to the site. If some content must be debugged online, it is recommended to set robots to prohibit inclusion. After debugging, you can change it to allow inclusion, and then you can update the robot in the background of the webmaster.
2.Not paying attention to the URL of the website
This is also a common mistake made by many novice SEOers. Many people don't pay attention to the URL of the website, which leads to many URLs that are too long and irregular, or directly use PHP files with different parameters to display different content, and even have several different links pointing to the same content. This is also very fatal, because in this way Baidu spiders will also be circled. I don't know what the structure of the website is, and it is naturally not better to include it.
3. The server is slow or unstable
Many people doing search engine optimization don't pay much attention to the server, but this is also a mistake. Because if Baidu spider crawls our website, the website cannot be opened too slowly, and Baidu's rating on this website will decrease, which will naturally affect the ranking. Similarly, the speed and stability of the website will also affect the user experience, and Baidu's ranking depends on the user experience. Therefore, we need to regularly observe the crawling of the website through the background of Baidu webmaster tools. If you find that the crawling fails, or other error messages such as timeouts, unreachable connections, dns errors, etc. appear in the crawling report, you must not be inappropriate Check in time to see where there is a problem, and then solve it in time according to the problem .. to avoid the impact on Baidu crawling and customer experience ..
4. Frequently change website titles and keywords
This is not to say that the website title, keywords, etc. cannot be changed online. It just means that such changes must be very careful, because changing the TDK has a great impact on the website. Changing the website title, keywords, description, etc. will affect The search engine's trust in the website will naturally affect the trust of lower rankings. And TDK cannot be changed frequently, only business needs, do not change, in order to refer to the experience of SEO veterans, make changes to TDK's website, and must keep up after the update to avoid greater impact on the website.
5.The content update does not pay attention to the frequency or the updated content is not related to the website
This point was also mentioned before, and a more detailed explanation has also been made. It must be continuously updated. The content is related to the theme of the website. Pay attention to the quality of the content in order to improve the user experience of the user and improve Baidu's evaluation of the website.
6, the external chain only depends on the quantity
Baidu officials have released relevant information about external links, which has reduced the impact of external links on the website, but it still has an impact. Even if it has no effect on rankings, external links will increase website traffic and Baidu spider crawls. But partners must pay attention to the quality of external links when sending external links. We believe that it is better not to send lower quality external links, because if a large amount of spam external links are cleaned up by Baidu, it will affect the ranking and weight of the website, so the external links are more refined.
7. Don't pay attention to customer experience and optimize for optimization.
This is also very important. SEO personnel should implement a philosophy, not to optimize, but to do customer experience for customers. In the final analysis, Baidu's ranking algorithm is relevance and customer experience. We do SEO. Relevance is generally no problem. Therefore, to do SEO well, we should start with the user experience. First of all, we must improve the user experience, and the ranking will naturally improve.
Do n’t be impetuous when optimizing. You must slowly enrich your website. You must know how not to accumulate small streams, and not to accumulate steps. You can provide more high-quality content to users, so that SEO can be better and more stable. .