With the growing popularity of foreign trade, many companies choose to go overseas to sell their products. Generally, foreign e-commerce platforms such as Amazon, eBay, etc. are used to achieve online promotion and sales in foreign trade, or they set up their own websites to promote marketing. Compared with domestic When building a foreign trade station, you need to consider more issues in order to choose a better service provider. PageAdmin tells you how to set up a foreign trade website? Operation? Promotion?
Presumably, many website operators have a headache. Website construction and promotion involve too much and too much content, and it is difficult to do it by themselves. There are also disadvantages when it is handed over to the Internet company. The Internet company does not know the product well and it is difficult to accurately promote it.
If the company's operators can have some experience or know more relevant knowledge, they will avoid taking a lot of detours. Last year, Xiaobian started to build and operate the company's foreign trade website. Before, there was no foundation at all. I learned from scratch and did it. Then I wrote down my experience for your reference. I also look forward to the guidance of the great gods.
： First, a comprehensive plan is needed:
和运营两大部分 1. Divided into station construction and operation
2. The content of the website construction includes
2.1 Website front-end:
2.1.1. Page design: Develop home and inner page tones. It is best to design and produce according to corporate VI specifications, which is conducive to corporate brand promotion. The layout should be as simple as possible, clear and clear, and highlight the key points.
2.1.2. Purpose of website construction: Is it the basis for selecting the type of website, or is it the display type? Or mainly sales + image?
2.1.3. Website framework: menu settings at all levels; such as product center, about us, contact information, etc. Product classification should be clear and clear at a glance.
2.1.4. Basic function systems: such as banner systems, content management systems, friendship links, news display systems, business display systems, background administrator permission systems, keywords or fuzzy searches, etc.
2.2 Website Backend:
2.2.1. Server: Choose domestic or foreign server. Foreign trade websites recommend choosing foreign server, so that foreign customers can browse the web more smoothly.
2.2.2. Domain Name: It is the website address in general. It is best to choose the domain name of the enterprise or the secondary domain name of the enterprise, which is convenient for customers to remember;
2.2.3 Development Language: Currently mainstream PHP + HTML5
2.2.4, PC & Mobile: PC + Mobile is recommended if the budget is abundant
2.3 Operational content includes
2.3.1. Website content update and maintenance: Currently popular development languages and programs have more freedom, and have higher requirements for the comprehensive quality of maintenance and management personnel. Website design companies only do web page graphic design and programming; for company website management People will require more knowledge of computer networks and familiarity with company products.
2.3.2. SEO optimization: After the website is completed, SEO needs to be done to increase the traffic and weight of the company's website in order to allow more potential customers to see and need more study and research.
2.3.3. The website operator needs to choose how to set up the site and how to operate it later in accordance with his actual situation.
The method of this part of SEO is as follows:
1. Purchased a batch of external link resources and continuously made external links every day: it is to link the amount of information on your own website on some foreign publicly published websites to increase exposure and improve the crawl rate of search engines;
2. Use Facebook to promote: create an account, set up your own homepage, upload some product pictures and information, join some industry groups, publish information every day, and interact more with your peers, which can divert traffic to the website or bring a few inquiries.
SEO needs to be persistent, and it must be persisted.
Well done blogs and forums can bring direct traffic and weight to the website. However, when the external chain is sent up, it is usually deleted quickly or the account is directly blocked. It needs to be persistent. If used properly, it will still be of great benefit to the website!