The primary keyword, also known as the "central keyword." The primary keyword is the target keyword for the ultimate purpose of website creation. Often, websites have many major keywords that cannot be optimized on the homepage. In this situation, you need to arrange these keywords reasonably. If you want these keywords to be positive, you must look them up exactly. So how do we get these keywords exactly?
1. Infer main keywords based on experience
In order to infer the main keywords from the experience, we need to have a deep understanding of the website industry, and then infer the central keywords related to the website according to the characteristics of the industry and product attributes. Although the reasoning method is not very reliable, it is still very important to make full use of the experience of online marketers and specify the website implementation strategy. Especially at the beginning of the launch of the website, if there is no other statistical data to understand, this method may be a wrist.
Anatomy of a competitor's website
The method of inferring keywords from experience is less secure. It can also analyze the keywords of competitors' websites to identify the main keywords of the website. The method is simple: when searching for keywords, you can see Baidu snapshots ranked first, first look. In a cycle time, depending on which website ranking is more stable, you can know that their optimization method is desirable. After that, just visit the competitor's website and view the source code. , Keywords, etc.). Collecting more keyword information from competitors can greatly assist in formulating keyword strategies.
3. Service Object
Regardless of the site, users are served. As a webmaster, you need to think about your site's main keywords from a user's perspective. Before you affirm your central keywords, think about the following questions: If you are a user, what keywords would you search for? If you have a problem, which keyword would you search for? Of course, keywords are definitely multi-faceted and can get responses from many resources, including the ideas of users and friends. As long as they know what keywords the user needs, they can be the goal.
4.Collect data with the help of tools
You can also use keyword discovery tools such as Baidu Indexing Tool or Webmaster Tools to understand the search volume for these keywords. When using these two tools, they will also introduce related keywords, which may be keywords we never thought of, so we can get multiple long-tail keywords, and then we can stop targeted Do long-tail rankings.